Videos are one of the top-performing content in the past few years. The reason is that videos are easy to understand, they are engaging and it only takes seconds or minutes to discover new information. Unlike other content marketing, videos are indeed preferable as they make one of the most effective tools for promoting a product.
This is why companies invest more in video marketing. With social media and other online platforms gravitating towards video content, incorporating this type of medium can help reach out to a wider audience.
However, producing compelling videos isn’t easy as it sounds. Everyone can record and shoot moments through their camera, but the end result will make it different. If you want to make sure that your videos will promote and persuade your target market, consider using the following video marketing tools:
1. Wistia
Wistia is a powerful video marketing platform that helps businesses turn their audiences into loyal fans. It provides an easy-to-use video player that can be integrated into any website, an analytics tool to track engagement and ROI, and professional-grade video hosting. In addition, the Wistia video player is fully customizable and can be integrated into any website.
2. Vidyard
Vidyard is a video marketing platform to help marketers, content creators, and startups make engaging promotional content easy. This tool can be connected to social media platforms and websites, so you can post your videos right away after the editing process. It offers a tracking tool to monitor their video performances with analytics.
3. Animoto
Animoto is a video editing tool that allows you to create professional-looking videos without any prior video editing experience. It has a library of templates and music that you can use to create your videos, and you can also add your own photos and videos. More importantly, Animoto provides an easy way to share your videos on social media and other platforms.
4. PowToon
PowToon is another video editing tool that is perfect for creating explainer videos and product demos. It has a drag-and-drop interface that makes it easy to use, and you can also add animations and graphics to your videos. Many pro video editors and marketers use PowToon because of its ability to make professional-looking videos easily.
5. Adobe After Effects
Adobe After Effects is a professional video editing software that is used by filmmakers and television editors. It offers a variety of features that allow you to create stunning videos, including animated titles, transitions, and special effects.
However, Adobe After Effect is quite expensive compared to other video editing tools because of its extensive features. Nevertheless, if you are willing to invest in a powerful video editing tool, Adobe After Effects is the way to go.
6. Sony Vegas Pro
Sony Vegas Pro is another professional video editing software that is used by videographers and filmmakers. It offers a wide range of features, including advanced color correction, audio editing, and support for 4K video. Filmmakers often use this tool because of its high-quality output as you can produce movie-level video content with this software.
7. iMovie
iMovie is a video editing software that is pre-installed on all Mac computers. It is a user-friendly tool that is perfect for creating simple videos. It offers a variety of templates and themes that you can use to make your videos more engaging. Although iMovie is not as comprehensive as other video editing software, it is still a great tool for creating simple yet effective videos if you want to make easy video content for promotional purposes.
Takeaway
Many marketers agree that videos make the best tool to promote products and services because people would rather watch short content than read a full article about it. That being said, the competition for video marketing is higher as everyone thinks the same way: using this strategy to improve the business.
This is why video marketing has been a popular marketing campaign for businesses in the past few years. If you want to make sure that your videos will stand out and be effective, consider using any of the video marketing tools mentioned above.